Lila Barth Photography
I build marketing engines for complex products.
I spent more than a decade as editor-in-chief across magazines and trade media — most notably as Editorial and Research Director at Working Mother Media, where I founded the Working Mother Research Institute, published more than fifteen workplace equity reports, led five Best Company benchmarking initiatives for Fortune 500 companies, and shaped the content and messaging for The White House Summit on Working Families under the Obama Administration. I later led the U.S. business for Mamamia, the Australian women's media network, driving a 330 percent increase in traffic in six months.
I started my career as a reporter, covering education, business and policy. Newsrooms taught me a lesson I carry into every marketing engagement since: an audience will trust you only as long as you say something true.
After magazines, I moved into marketing through the editorial side — first as SVP Digital Strategy at HealthyWomen, then as the first content marketing lead at Firstly (fintech for the Sandwich Generation), then as the first-ever sustainability content lead at Meta, where I built the thought-leadership function from scratch across 40+ cross-functional partners, launched Meta Sustainability on Instagram, and ran the highest-performing sponsored series in Triple Pundit's history.
From there, I led the full brand pivot at Flowcarbon (a16z-backed) from a crypto-associated tokenizer to a credible climate finance brand — part of the work behind their TIME America's Top GreenTech recognition. More recently, I was Senior Director of Marketing at Ceezer, the first marketing hire, where I contributed to back-to-back record sales months.
Today, I run Jennwork, a boutique B2B marketing consultancy serving mission-driven and complex-product companies. I also co-host and produce Engaging ESG, a biweekly podcast that has featured communications leaders at Unity Technologies, UN Global Compact Network USA, Futerra and beyond.
I'm also open to senior marketing leadership roles at mission-driven organizations in sustainability, climate, social impact or technology — where marketing connects to revenue and I can build something durable.
A NOTE ON AI
AI can accelerate execution. But building the engine, aligning the teams, and earning market trust still requires human leadership at the center. I'm MIT-certified in Sustainable AI. I use AI every day, but I don't market with AI alone.
Brett Sonnenschein
Brett Sonnenschein leads creative design at Jennwork, producing bespoke products that help clients tell powerful and engaging stories across all manner of platforms.
Brett brings deep experience to all projects, having worked in fashion, advertising, book publishing and financial services, just to name a few. Skilled in InDesign, Illustrator, Photoshop, PowerPoint and Word, his most important skills are his abilities to problem-solve and communicate — all the while staying on budget and on deadline.
Kristen Willoughby
Kristen Willoughby serves as head of operations, overseeing all projects, strategy and staff. For more than a decade, Kristen led operations and client-facing communications for Working Mother Research Institute, helping to grow its assessment, benchmarking and custom research business serving the nation’s largest and most progressive employers.
Kristen was a key force behind the success of the Working Mother Best Companies initiatives, including the Working Mother 100 Best Companies, Best Companies for Multicultural Women, National Association for Female Executives Top Companies for Executive Women and Best Law Firms for Women.
Today, Kristen’s passion for supporting women’s career, family and personal needs continues forward, serving clients big and small as they seek to become employers of choice for all.