COLOR COMMENTARY
Short, direct takes on B2B marketing — thought leadership, content strategy, and what actually earns trust. Lipstick on means I'm getting into it. New editions run on LinkedIn — join the discussion there.
Leads vs. Brand: False Choice
You can't skip straight to lead-gen and expect it to stick. Brand and performance aren't in competition — they're in sequence. [1:03]
Your Blog Page Is Not a Content Strategy
If it's mostly press releases and product launches, buyers aren't learning to trust you — and neither are AI engines. Diversify the content, diversify the trust signals. [1:09]
Silence Isn't a Neutral Position
Many brands have gone quiet on climate and social impact. But if you're not telling your story, someone else is — issue-forward beats political, and silence is a position too. [0:52]
What Editors Actually Want
Most thought leadership fails before it ever reaches an editor. Write for the editor's audience, not your internal stakeholders. [1:24]
AI Is a Tool, Not a Crutch
AI will help you go faster. It will not make you a thought leader — your point of view, voice, and judgment are still the whole game. [1:13]
WHERE IT STARTED
From the archive
Color Commentary began on the Secret Experts Podcast with Ronald Ryan Correo — three conversations that set the series in motion.