COLOR COMMENTARY
Short, direct takes on B2B marketing — from thought leadership and content strategy to what actually earns trust. Lipstick on means I'm really getting into it. New editions run on LinkedIn. Join the discussion there.
Leads vs. Brand: False Choice
You can't skip straight to lead-gen and expect it to stick. Brand and performance aren't in competition — they're in sequence. [1:03]
Your Blog Page Is Not a Content Strategy
If it's mostly press releases and product launches, buyers aren't learning to trust you — and neither are AI engines. Diversify the content, diversify the trust signals. [1:09]
Silence Isn't a Neutral Position
Many brands have gone quiet on climate and social impact. But if you're not telling your story, someone else is — issue-forward beats political, and silence is a position too. [0:52]
What Editors Actually Want to See
Most thought leadership fails before it ever reaches an editor. Write for the editor's audience, not your internal stakeholders. [1:24]
AI Is Your Tool, Not Your Crutch
AI will help you go faster. It will not make you a thought leader — your point of view, voice, and judgment are still the whole game. [1:13]
WHERE IT STARTED
From the archive
Color Commentary began on the Secret Experts Podcast with Ronald Ryan Correo — three conversations that set the series in motion.
Marketing Is Like an Orchestra
Authenticity Is a Business Strategy
Bunker Mode Is Not a Strategy