SELECTED WORK
THE WORK.
A decade of newsrooms, a decade of work. Same discipline both times: know the audience, say something true, measure what happens next.
Case Studies
Tracera · Fractional Head of marketing · 2025—PRESENT · ACTIVE
Marketing leadership for ESG and supply-chain data SaaS — positioning, web refresh, brand narrative and the editorial program that earns trust with sustainability buyers.
CEEZER • FIRST MARKETING HIRE • 2024-25
First marketing hire at a B2B carbon marketplace. Built the brand's voice, content and programs from scratch — work that coincided with back-to-back record sales months. Drove 96% lift in social engagement, 4.7%+ CTR.
649
QUALIFIED REGISTRANTS • ONE WEBINAR
FLOWCARBON • DIRECTOR OF MARKETING • 2023—24
Led the full brand pivot for the a16z-backed firm — website, messaging and SEO rebuilt from the ground up. Grew the CEO's LinkedIn engagement by 63% and scaled an in-person event into the CarbonSmart Summit. Created narrative behind TIME's America's Top GreenTech win.
REGISTRATION GROWTH • CARBONSMART summit
4x
META • FIRST SUSTAINABILITY CONTENT LEAD • 2021—23
Built Meta's sustainability thought-leadership program across 40+ cross-functional partners, launched Meta Sustainability on Instagram, and created the Triple Pundit series with Meta engineers as the experts.
TOP-PERFORMING SPONSORED SERIES • Triple pundit
#1
PROGRAMS & PRODUCTIONS
MADE BY JENNWORK.
What the consultancy produces for clients today — podcasts, tools and editorial programs, end to end.
Policy for the Planet
Podcast production for the Peterson Institute's climate-policy series with Monica de Bolle.
Listen →Turnaround Time
Podcast production for the Turnaround Management Association NYC, featuring TMA's global membership.
Listen →Engaging ESG
Co-host & producer of the biweekly podcast. Guests from Unity Technologies, UN Global Compact Network USA, Futerra.
Listen →Alloy: The Flash
Original content editor for the Series A menopause telehealth startup — built the editorial voice behind The Flash, its judgment-free answer engine for women over 40.
Read →Color Commentary
Original video series: lipstick on, short takes on what's working in B2B today.
Watch →Illuminem
Ongoing column on gender and climate finance — named a Top 10 most-read thought leader in Business Impact, 2026.
Read →WHERE THE EYE COMES FROM
THE EDITORIAL DECADE.
Before I built pipelines, I ran newsrooms, magazines and digital media brands, creating the conversations that matter to key audiences.
Founded it. 15+ workplace-equity reports, five Best Companies benchmarks for Fortune 500 employers, $800K in revenue.
Shaped content and messaging under the Obama Administration.
The Mom Project — survey of 1,000+ members on the 10 drivers of women's success at work.
HealthyWomen + WebMD — national initiative on how women 40+ make health decisions.
HealthyWomen + Healthline — national education campaign on the epidemic's impact on women.
Mom Congress — survey of ~850 moms, delivered to legislators on Capitol Hill.
A Better Balance — working women's employment rights in New York State, step by step.
Led the Australian network's US business: 330% traffic growth in six months.
Let's build something.
Whether fractional work or full-time, the conversation starts the same way.