JENNIFER OWENS
An editor’s eye.
A marketer’s pipeline.
2024– CO-HOST · ENGAGING ESG PODCAST
2024–25 CEEZER · FIRST MARKETING HIRE
2023–24 FLOWCARBON · A16Z-BACKED CLIMATE FINANCE FIRM
2021–23 META · FIRST SUSTAINABILITY CONTENT LEAD
2008–17 EDITOR-IN-CHIEF · WORKING MOTHER MEDIA
A senior B2B marketing leader with more than a decade as editor-in-chief
in consumer and business media.
Recent specialty: climate tech, ESG and sustainability brands.
● Brooklyn, NY · Open to project work via Jennwork · Open to senior marketing leadership roles
MORE THAN A DECADE
Meta · Flowcarbon · CEEZER · Working Mother · HealthyWomen
649
Qualified leads · CEEZER
One webinar program. Built demand gen from scratch as the first marketing hire — 96% lift in social engagement, 4.7%+ CTR, back-to-back record sign-ups.
4x
Event registration growth · Flowcarbon
Scaled an in-person event into the CarbonSmart Summit — a flagship program, extended into a webinar series, that opened a new enterprise pipeline channel.
#1
Sponsored series · Meta
First sustainability content lead at Meta. Launched the Triple Pundit thought-leadership program with Meta engineers as experts — the publication's top-performing sponsored content.
10 yrs
Editor-in-chief · Working Mother Media
A decade leading newsrooms and editorial teams before marketing. The editor's eye behind every pipeline I've built since.
Challenges I solve.
01 — “Marketing is ad hoc and it's costing the business — leads slip, brand equity stalls, nothing is repeatable.”
02 — “The product is there but the market-facing story isn't keeping up — technical depth isn't translating into pipeline or trust.”
03 — “Customers, partners, investors are all getting the same message — and none are converting.”
04 — “A market shift just hit — regulation, product launch, rebrand — and the org is scrambling for a cohesive response.”
05 — “Customers or members are disengaged, overwhelmed by complexity or change.”
06 — “Members, stakeholders or audiences are present but not engaged.”
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Build the demand-gen system, with clear ownership and measurement, that turns one-off launches into a repeatable engine.
Translate engineering depth into operator language, then build the editorial program that earns authority with the buyer who matters.
Design messaging tracks for each audience, matched to the right channels and cadence, with measurable lift per segment.
Stand up a coordinated response fast: messaging house, channel plan, executive content, internal comms.
Create the editorial program and community infrastructure that turns confusion into clarity and passive audiences into active ones.
Run the programs, events and content that earn the second meeting, then build a content-to-pipeline pathway you can actually attribute.
Engaging ESG: The Sustainability Comms Podcast
Join me and co-host Kati Kallins, Global Sustainability Lead at Adobe, as we explore the evolving landscape of ESG communications with today's most innovative sustainability thinkers.
Listen on Apple Podcasts, Spotify, or wherever you get your podcasts.
“The antidote to climate dispair is climate aciton — and really specific actions and solutions are what people want to see.”
— Paull Young, head of sustainability at Github
Explore all episodes →
A STRATEGIC APPROACH TO SUSTAINABILITY MARKETING
I apply a proven four-step methodology to sustainability marketing challenges, from developing comprehensive climate tech strategies to optimizing existing ESG communications. This data-driven framework ensures your sustainability messaging resonates with target audiences and delivers measurable results.