Jennwork creates strategic sustainability content that articulates vision and value, drives stakeholder impact and propels your climate mission forward.
B2B marketing for climate and ESG organizations
I translate complex subject matter into pipeline, trust and revenue.
Jennwork is a consulting practice led by Jennifer Owens, a B2B marketing executive with experience at Meta, Flowcarbon and Ceezer. I work with climate tech companies, carbon market platforms, ESG-focused trade associations and mission-driven organizations that need marketing to do more than generate awareness — it needs to earn credibility and move the business forward.
Turn complexity into pipeline
Climate tech and ESG products don't sell themselves. I build the demand generation infrastructure — content strategy, webinars, co-marketing, SEO — that moves sophisticated buyers through a long sales cycle.
Credibility built from the inside out
I've worked within organizations your buyers trust, including Meta Sustainability, a16z-backed climate finance, and B2B carbon markets. I understand regulatory frameworks, stakeholder dynamics and audiences. I know how to make your expertise legible to the market.
Marketing that connects to revenue
Whether you need a go-to-market strategy, a brand pivot or a demand gen function built from scratch, Jennwork delivers measurable outcomes — not just content.
Common questions
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Jennwork is a B2B marketing consultancy specializing in climate tech, carbon markets and ESG communications — helping organizations translate complex subject matter into demand generation, thought leadership and brand strategy that builds trust and moves pipeline.ption text goes here
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Clients range from venture-backed startups to established mid-size companies. The common thread is a complex product, a sophisticated buyer and a need for marketing that earns credibility, not just awareness.
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Jennwork brings executive-level strategy without agency overhead. Jennifer Owens has held senior marketing leadership roles inside climate and ESG organizations — including Meta, Flowcarbon, Ceezer and Tracera — so she understands the subject matter before the engagement begins.
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Recent results include 649 qualified leads from a single webinar program, a 96 percent lift in social engagement and 4x event registration growth. See the full picture at Client Impact.
🎯 Metrics that matter
11.76% engagement rate for ESG webinar content with high audience retention (average 45 min viewing time), demonstrating exceptional resonance with sustainability topics.
649 registrants for ESG webinar with 39% attendance rate, demonstrating strong audience interest in sustainability-focused content.
28% increase in market visibility and engagement across digital channels through strategic sustainability marketing campaigns.
43.28% growth in Google Search impressions quarter-over-quarter, expanding visibility for climate solution content.
Engaging ESG: The Sustainability Comms Podcast
Join me and co-host Kati Kallins, Global Sustainability Lead at Adobe, as we explore the evolving landscape of ESG communications with today's most innovative sustainability thinkers.
Listen on Apple Podcasts, Spotify, or wherever you get your podcasts.
“The antidote to climate dispair is climate aciton — and really specific actions and solutions are what people want to see.”
— Paull Young, head of sustainability at Github
A STRATEGIC APPROACH TO SUSTAINABILITY MARKETING
I apply a proven four-step methodology to sustainability marketing challenges, from developing comprehensive climate tech strategies to optimizing existing ESG communications. This data-driven framework ensures your sustainability messaging resonates with target audiences and delivers measurable results.