FOR HIRING MANAGERS, RECRUITERS & BOARDS
A brand and content leader
with an editor's eye and a marketer's pipeline.
I'm Jennifer Owens. I have 10 years’ experience as an editor-in-chief as well as a decade building brand, content and thought-leadership programs at Meta, Flowcarbon and Ceezer.
I run editorial like a newsroom and measure it like a marketer:
The story has to be true.
It has to be well made.
Its impact has to show up in the pipeline.
Real systems.
Real results.
First marketing hire. Proof story can fill the room. Drove 96% lift in social engagement, 4.7%+ CTR — contributed to back-to-back record sales months.
Scaled an in-person event into the company's flagship program and extended into a webinar series — the stage the brand became known by.
First sustainability content lead at Meta. Launched a series featuring Meta engineers as subject-matter experts — became the publication's top-performing sponsored content.
Seasonal show with sustainability and comms leaders across NGOs, nonprofits, tech and business. Book, produce, co-host and edit.
At a glance
What I’m looking for
An established company with proven product-market fit.
Past the "is this a business" question and ready for the "how do we scale it" one. I've built from zero before; my next role is about leverage, not scaffolding.
A content or brand function the business is serious about, whether it already exists or needs to be built.
The kind of marketing that draws in a buyer ready to buy. Climate tech, B2B SaaS, fintech, enterprise infrastructure, sustainability platforms, regulated industries.
Ownership of the narrative, with a number attached.
Brand voice, editorial, executive content and the programs that carry them, owned end to end and measured against pipeline.
Room to build something that lasts.
A long-term partnership that allows our impact to grow and compound. Mission-driven is a plus.
20 years.
Two careers. One story.
I use AI every day.
But I don't market with AI alone.
AI runs in my production stack the way any other tool does. It changes the cost of doing things, not the question of whether the right thing is being done.
Co-developed an AI-powered research tool that helps association members find + apply industry research at speed.