FOR HIRING MANAGERS, RECRUITERS & BOARDS
A senior marketing leader
who builds the strategy — and runs the play.
I'm Jennifer Owens, a B2B marketing executive with more than a decade as an editor-in-chief and a decade since building marketing engines for complex products at Meta, Flowcarbon and Ceezer. I'm a player and a coach. I set strategy, build teams and execute, working fast with an editor's eye for accuracy and sharp positioning. I'm open to full-time leadership roles where marketing connects to mission and revenue.
At a glance
What I’m looking for
An established company with proven product-market fit.
Mid-size or larger. Past the "is this a business" question; ready for the "how do we scale it" one. I've built from zero before; my next role is about leverage, not scaffolding.
Complex products. Sophisticated buyers. Long sales cycles.
The kind of marketing where the buyer needs to read three white papers before they'll take a meeting. Climate tech, B2B SaaS, fintech, enterprise infrastructure, sustainability platforms, regulated industries. Mission-driven is a plus.
Ownership of holistic strategy that connects to revenue.
Brand, demand, content, comms, ops — all reporting up to one marketing function with a real budget and a real team. I don't run a content desk or a "campaigns" function. I run marketing.
Room to build something that lasts.
Not a six-month project under a chief-of-staff title. A long-term partnership where year-two is the year the engine starts compounding. I'm available for the right one.
Twenty years.
Two careers. One story.
Real systems.
Real results.
First marketing hire. Built demand gen from scratch. 96% lift in social engagement, 4.7%+ CTR — contributed to back-to-back record sales months.
Scaled an in-person event into the company's flagship program and extended into a webinar series. Opened a new enterprise pipeline channel.
First sustainability content lead at Meta. Launched a series featuring Meta engineers as subject-matter experts — became the publication's top-performing sponsored content.
Co-developed an AI-powered research tool — through MIT's Sustainable AI program — to help association members access and apply industry research at speed.
I use AI every day.
But I don't market with AI alone.
AI accelerates execution. Building the engine still requires human leadership at the center.
I've incorporated AI into production as marketing infrastructure. I think about it the same way I think about any tool. It changes the cost of doing things, not the question of whether the right thing is being done. Marketing leaders who win the next decade will be those who can tell the difference.