Lila Barth Photography

Lila Barth Photography

Jennifer Owens

Jennifer Owens is an editor and content strategist, advisor and advocate, board member and speaker. She tells powerful stories across digital, print, social and video platforms. She creates content designed to grow audiences, engagement, and revenues. She also lead teams, inspiring cross-functional staffers and freelancers to do their best work on deadline and on budget. 

While Jennifer can find stories anywhere, her passion lies in women’s issues, workplace and parenting trends. She is a quotable public speaker and is featured regularly in major media worldwide.

Today Jennifer leads digital strategy for, the nation’s leading source for independent women’s health information. She previously launched Spring.St, the place for smart women and served as editorial director of Working Mother Media, reaching millions of women each month, and in 2010 founded the Working Mother Research Institute (WMRI), home to the Working Mother 100 Best Companies, Best Companies for Multicultural Women, Working Mother/Flex-Time Lawyers Best Law Firms for Women and the National Association of Female Executives Top 50 Companies.

Under her leadership, WMRI also published more than a dozen white papers studying the intersection of career and gender, including Breadwinning Moms, How We Flex and Caregivers Crisis.

Jennifer blogs on CNBC, IvyExec and The Huffington Post and has been quoted worldwide, including in The New York Times, CNN, Fox Business News, ABC News and Fast Company


Kristen Willoughby

Kristen Willoughby

Kristen serves as head of operations, overseeing all projects, strategy and staff. For more than a decade, Kristen led operations and client-facing communications for Working Mother Research Institute, helping to grow its assessment, benchmarking and custom research business serving the nation’s largest and most progressive employers.

Kristen was a key force behind the success of the Working Mother Best Companies initiatives, including the Working Mother 100 Best Companies, Best Companies for Multicultural Women, National Association for Female Executives Top Companies for Executive Women and Best Law Firms for Women.

Today, Kristen’s passion for supporting women’s career, family and personal needs continues forward, serving clients big and small as they seek to become employers of choice for all.


Brett Sonnenschein

Brett leads creative design at Jennwork, producing bespoke products that help clients tell powerful and engaging stories across all manner of platforms.

Brett brings deep experience to all projects, having worked in fashion, advertising, book publishing and financial services, just to name a few. Skilled in InDesign, Illustrator, Photoshop, PowerPoint and Word, his most important skills are his abilities to problem-solve and communicate — all the while staying on budget and on deadline.