Jennwork creates strategic sustainability content that articulates vision and value, drives stakeholder impact and propels your climate mission forward.
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Jennifer Owens
Sustainability marketing executive & strategic storyteller
Jennifer Owens is a sustainability marketing executive who transforms complex climate narratives into compelling content that drives measurable business results. With executive marketing leadership at Ceezer, Flowcarbon and Meta Sustainability, plus 15 years of experience spanning corporate, non-profit, and startup environments, Jennifer specializes in creating marketing strategies that connect climate-focused organizations with the stakeholders who drive real change.
Pioneering research & advocacy
Jennifer's commitment to driving positive change is evident in her work as the founding director of the Working Mother Research Institute, where she led groundbreaking research on workplace equity. She has collaborated with the Obama Administration and the Clinton Foundation on initiatives supporting working families, and currently serves on the advisory board for Gender Fair, which assesses companies and brands on their commitment to gender equity.
This foundation in equity-focused communications provided Jennifer with unique insights for her current focus on sustainability marketing, where she helps organizations articulate complex climate solutions to diverse stakeholders.
Climate tech & ESG leadership
As Senior Director of Marketing at Ceezer, Jennifer led comprehensive marketing and brand strategy for this climate tech startup dedicated to scaling the voluntary carbon market. Her data-driven approach has increased market visibility by 28% while directly supporting revenue growth objectives. Previously, as Director of Marketing at Flowcarbon, an Andreessen Horowitz-backed climate finance startup, she revamped their website, resulting in a 23% increase in organic traffic that doubled inbound sales leads.
At Meta, Jennifer served as Global Content Strategy Lead for Sustainability and ESG Positioning, where she developed global communications strategies that transformed the company's sustainability messaging. Her work included launching Meta Sustainability on Instagram, engaging more than 200 climate creators, and creating thought leadership content featuring sustainability experts.
Strategic content with purpose
Jennifer's passion for sustainability marketing extends to her work as founder of Jennwork, where she hosts Engaging ESG, a podcast exploring the evolving landscape of ESG communications with today's most innovative sustainability thinkers. She has collaborated with purpose-driven brands like SagebyGaia to develop content focused on sustainability, climate action, and regenerative agriculture.
Her strategic approach combines data analytics with compelling storytelling to help organizations articulate their vision and values. Jennifer excels at creating multi-channel content strategies — spanning digital platforms, podcasts, newsletters, social media, and video — that grow engagement while delivering measurable results.
She served on the board of directors for ProCon.org, which presents opposing arguments to controversial issues, was named a Phenomenal Woman in 2020, and is proud to be called a Fairygodboss and a Grown-Ass Lady.
Jennifer holds a Masters of Science and Bachelors of Science in Journalism from Northwestern University and has completed specialized training in Sustainable Marketing, Media and Creative at the University of Cambridge Institute for Sustainability Leadership.
Connect & collaborate
Jennifer is available for consulting engagements, fractional CMO roles, and speaking opportunities focused on sustainability marketing, ESG communications, and stakeholder engagement. Her unique combination of climate tech experience, content expertise, and data-driven approach makes her an invaluable partner for organizations seeking to amplify their sustainability impact.
Brett Sonnenschein
Brett Sonnenschein leads creative design at Jennwork, producing bespoke products that help clients tell powerful and engaging stories across all manner of platforms.
Brett brings deep experience to all projects, having worked in fashion, advertising, book publishing and financial services, just to name a few. Skilled in InDesign, Illustrator, Photoshop, PowerPoint and Word, his most important skills are his abilities to problem-solve and communicate — all the while staying on budget and on deadline.
Kristen Willoughby
Kristen Willoughby serves as head of operations, overseeing all projects, strategy and staff. For more than a decade, Kristen led operations and client-facing communications for Working Mother Research Institute, helping to grow its assessment, benchmarking and custom research business serving the nation’s largest and most progressive employers.
Kristen was a key force behind the success of the Working Mother Best Companies initiatives, including the Working Mother 100 Best Companies, Best Companies for Multicultural Women, National Association for Female Executives Top Companies for Executive Women and Best Law Firms for Women.
Today, Kristen’s passion for supporting women’s career, family and personal needs continues forward, serving clients big and small as they seek to become employers of choice for all.